Today is a very special episode in that we welcome a guest: Dr. Alex Connock, producer-turned-academic, now teaching AI and media at both Oxford and Exeter. 

Alex was actually on The Media Beat two years ago, when we talked about his first book, Media Management and Artificial Intelligence. Since then, both AI and the media industry have moved at extraordinary speed. 

He’s back with a brand-new book, Entrepreneurship in Media and Entertainment, just out from Routledge - exploring how AI, creativity, and entrepreneurship are reshaping every stage of the media business, from start-up ideas to scale-ups and exits. 

Today we’re talking with Alex about what that transformation really looks like in practice: how AI is changing storytelling, production, talent, and education - and what the next generation of media entrepreneurs need to know to stay ahead.